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 Herbst Theatre

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Amory Lovins

In conversation with Kevin Welch

Thursday, March 6, 2008 |  Herbst Theatre, 8pm

Amory Lovins is internationally renowned for his unique problem-solving approach within the world of energy. Trained as an experimental physicist, Lovins rose to prominence during the oil crisis of the 1970s when he was still in his twenties. He challenged conventional supply-side dogma by urging the United States to follow a "soft energy path." In 1976, Foreign Affairs published Lovins' groundbreaking article "Energy Strategy: The Road Not Taken?" which described the "soft path" to energy as a shift from bigger to smarter, from more to more-with-less. This year marks the twenty-fifth anniversary of the Rocky Mountain Institute, which Lovins co-founded in 1982. The Institute is a Colorado-based applied research center that fosters the efficient and restorative use of resources to create a more secure, prosperous, and life-sustaining world. It has grown to include a fifty-member research staff that is working to protect and enhance natural and human resources. In the 1990s, Lovins' work with the Institute included the design of an ultra-efficient automobile called the Hypercar. He has written twenty-nine books and hundreds of scholarly papers. His recent Winning the Oil Endgame is a "roadmap to getting the U.S. completely, attractively, and profitably off oil." The recipient of numerous awards including a MacArthur Fellowship, Lovins was named a "Hero for the Planet" by Time magazine in 2000.

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